The firm known for revolutionizing digital photo manipulation has taken a notable new path with Project Primrose, introducing materials with the capability to alter color and designs instantly.
Nearly a decade after global debates about a dress being either blue/black or white/gold, Adobe reveals the reality: it can be both. Utilizing light-refracting units atop large sequins, they’ve effectively designed a wearable digital canvas, offering this low-power, malleable material the chance to reshape the fashion world.
Presented at the Adobe MAX 2023 gathering in Los Angeles the previous week, Chirstine Dierk showcased the innovative apparel, being a core member of the group that ideated this avant-garde fabric.
Its functionality primarily hinges on the material’s reflective properties and structure. Every sequin on the garment serves as a tiny display, crafted from intelligent materials, granting the user the ability to project diverse designs they’ve crafted, capable of animating live.
Currently in the conceptualization phase, Project Primrose has promising applications in diverse sectors, including military gear, promotions, and undoubtedly, fashion.
This innovation might signal the end for advertising placards, but Adobe envisions applications beyond fashion runways, contemplating its integration into home fixtures and decorations.
The findings were documented in the UIST ’22: Proceedings of the 35th Annual ACM Symposium on User Interface Software and Technology. To see the Project Primrose garment in motion, view the attached video clip.